Envisioned as a new architectural and cultural landmark of Hue, Hue Times Square stands as a vibrant hub for tourism, entertainment, and world-class events. Situated in a prime location on the southern bank of the Huong River, where natural spirit and imperial heritage converge, the project creates a vibrant space where Hue’s traditions harmonize with the pulse of global modernity, reaffirms Hue’s position as a youthful, modern, and dynamic city full of vitality on the global tourism map.
Designed by SG Consultants from concept to completion with modern architectural and biophilic landscape, Hue Timesquare redefines the city’s waterfront as a dynamic open-air promenade — where dining, retail, culture, and leisure seamlessly come together.
With popular brands like Katinat Saigon Kafe and new dining hotspots, the area quickly became a daily gathering point for residents, students, creatives, and tourists alike.
Hue Timesquare has also quickly become one of Hue’s most desirable venues for events and celebrations. With its riverfront terraces, flexible outdoor spaces, and iconic architectural backdrop, the development provides a cinematic setting for weddings, private gatherings, cultural showcases, and brand activations.
Its growing influence is already recognized on the national stage — Miss Cosmo Vietnam hosted key activities here, bringing media attention and positioning Hue Timesquare as a rising cultural and fashion hub.
Hue Timesquare is more than a development — it is a symbol of Hue’s evolution.
A new rhythm begins by the river.
New times begin in Hue.
